WEDNESDAY OCTOBER 30th
9:30 AM - 5:30 PM
DREAM DOWNTOWN HOTEL
NEW YORK

   
 

Join the ClickTale Forum, an exclusive opportunity to network with and listen to industry experts share the latest conversion techniques and strategies.

This invitation-only all-day event will focus on improving customer experience and converting behavior to business. Learn from leading industry experts who will present how they have increased conversion rates, revenue and loyalty by analyzing visitor behavior and combining digital analytics, in-page analytics and A/B testing across multiple devices.

Keynote Speakers
     
 
Bryan Eisenberg  

Bryan Eisenberg
Online Marketing Pioneer and Bestselling Author

Hidden Secrets of Amazon

When people look for an example of how data centricity benefits business, they usually point first to Amazon as the gold standard of how an online retailer uses data to out-perform many of its competitors. Bryan Eisenberg will make sure you uncover and understand how to use the hidden secrets behind Amazon's success and make it yours. Bryan Eisenberg is a recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and personal marketing . He is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing".

     
Seth Godin  

Seth Godin
Bestselling Author

It's Not Enough to Optimize. You Need to Matter.

Bestselling author Seth Godin takes us on a raucous tour of what it means to spread an idea, to make a difference and to create ruckus. Called "America's Greatest Marketer" by American Way Magazine, Seth Godin's blog is perhaps the most popular in the world written by a single individual. His latest book, We Are All Weird, calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.

 
     
Featured Speakers
 
     
 
 

Amir Weiss
VP Global eBusiness, MetLife

Sniffing for the Perfect Visitor Experience: How MetLife Uses Insights to Improve Sales & Service

Amir Weiss, VP Global eBusiness will discuss how MetLife has embarked on a customer-centric mission to provide improved offline and online experiences for all its customers and prospects. By using advanced analytic capabilities and segmentation, MetLife's Digital Team is constantly improving their website design, and in return is getting higher conversion rates and increased online self-service.

     
 

Kris Irizawa
Digital Analytics Manager, Logitech

Maximizing Data and Test to Improve Customer Experience Online

While many marketers have access to various analytics tools to measure online success, it may not be that easy to find an actionable insight from them. Kris Irizawa will share how he has improved customer experience on their website using various tools to acquire actionable insights, build a test plan, and improve key performance indicators.

     
 

Dr. Tal Schwartz
CEO and Founder, ClickTale

How to Achieve Online Success with the 6P Cycle

Dr. Schwartz will present the ClickTale 6P Cycle™, a best practice that enables businesses to continuously enhance their online and mobile presence, leading to more enjoyable customer experiences and improved conversion rates. Dr. Schwartz will explain how to apply a scientific methodology to websites that eliminates guesswork, reduces dependency on IT, and increases the speed and frequency of improvements. He will share real-life examples of how leading websites increased revenues by enhancing their customers' online experience.

 
     
Panel Speakers
 
     
 

Innovative Strategies for Improved A/B Testing

A panel of experts will discuss testing strategies, from quick wins to establishing long term testing culture within an organization to continuously increase conversion.

 
     
 

Moderator
Jonny Steel
Director of Business
Development
ClickTale

 

Panelist
Drew Burns
Senior Product
Marketing Manager
Adobe Target

Panelist
Naoshi Yamauchi
Chief Performance
Officer
Brooks Bell

 

Panelist
Jared Polidoro
Vice President of
Client Services
Maxymiser

Panelist
Jacob Ajwani
Strategic Services
Director
Monetate

 

Panelist
Jodie Ellis
Director of Marketing
Optimizely

 
     
@ClickTale

#CTFORUM

     

Please note space is limited for this event. ClickTale will inform you within a reasonable amount of time prior to the event whether your request to participate in the event has been accepted or rejected. ClickTale may reject your participation for any reason, including, as a result of space limitations or to ensure balanced representation from various companies.

  • None
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    Vegan
    Kosher
    Halal
    Gluten Free
  •  

Forum Agenda

Time   Session
09:30-10:00
Breakfast and networking
10:00-10:15
Introductions
10:15-11:15

Hidden Secrets of Amazon
Bryan Eisenberg
Online Marketing Pioneer
and Bestselling Author
 

11:15-11:30

Break

11:30-12:00

Sniffing for the Perfect Visitor Experience: How MetLife Uses Insights to Improve Sales & Service
Amir Weiss 
VP, Global eBusiness, MetLife

12:00-12:30

Maximizing Data and Test to Improve Customer Experience Online
Kris Irizawa
Digital Analytics Manager, Logitech

12:30-13:30

Light lunch and networking

13:30-14:45

Innovative Strategies for Improved A/B Testing Moderator:
 
Jonny Steel
   Director of Business
   Development,
   ClickTale 
Panelists :
 • Drew Burns
   Senior Product Marketing
   Manager,

   Adobe Target
 • Naoshi Yamauchi
   Chief Performance Officer,
   Brooks Bell

 • Jarerd Polidoro
   Vice President
   Client Services,

   Maxymiser
 • Jacob Ajwani
   Strategic Services Director,
   Monetate
 • Jodie Ellis
   Director of Marketing,
   Optimizely 

14:45-15:00
Break
15:00-15:30
How to Achieve Online Success with the 6P Cycle
Dr. Tal Schwartz
CEO and Founder,
ClickTale

15:30-16:30
It's Not Enough to Optimize. You Need to Matter.
Seth Godin
Bestselling Author
16:30-17:30
Happy Hour