Clicktale at DMEXCO
Clicktale’s integration with the Oracle Marketing Cloud adds an additional layer of contextual data that helps brands better understand customer actions, uncover customers’ digital body language and intent.
Schedule a meeting with a senior Clicktale executive at DMEXCO to learn more about the Oracle partnership, where it is heading and how Clicktale’s integration with Oracle Maxymiser and Oracle Responsys, can allow you to:
- Understand the behavior behind A/B tests and develop more successful future tests
- Identify behavioral differences by segmenting according to Responsys campaigns
- Innovate superior customer experiences
Dr. Liraz Margalit, Head of Behavioral Research at Clicktale, will be presenting a session entitled ‘The role of emotion in shaping digital experience’ at DMEXCO on Sep 12 at 11 am.
In this session, she will reveal unique insight exploring stress & emotion on digital experience and how brands can capitalize on this to deliver exceptional experiences, better monetize digital properties and improve conversion.