Clicktale’s integration with the Oracle Marketing Cloud adds an additional layer of contextual data that helps brands better understand customer actions, uncover customers’ digital body language and intent.

Schedule a meeting with a senior Clicktale executive at DMEXCO to learn more about the Oracle partnership, where it is heading and how Clicktale’s integration with Oracle Maxymiser and Oracle Responsys, can allow you to:

  • Understand the behavior behind A/B tests and develop more successful future tests 
  • Identify behavioral differences by segmenting according to Responsys campaigns
  • Innovate superior customer experiences

Dr. Liraz Margalit, Head of Behavioral Research at Clicktale, will be presenting a session entitled ‘The role of emotion in shaping digital experience’ at DMEXCO on Sep 12 at 11 am.

In this session, she will reveal unique insight exploring stress & emotion on digital experience and how brands can capitalize on this to deliver exceptional experiences, better monetize digital properties and improve conversion.

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Clicktale®, the pioneer of enterprise Digital Customer Experience (DCX) Management, enables businesses to maximize engagement and revenue by optimizing visitor interactions with websites on desktop, tablet or mobile devices.