Once a source of traffic reporting, digital analytics is now at the center of the customer experience. To close the gap between web analytics and comprehensive analytics, firms must adopt an updated approach, called Digital Intelligence. Web analytics is great at telling us what happened but an additional layer of contextual insight is required to evaluate how and why customers behave the way they do.

• - How Lenovo increased conversion by 240% using customer intelligence
• - The current state and what the future holds for digital analytics
• - How highly visual, qualitative analytics are critical in the Era of Digital Intelligence